Why Social Media Marketing Is Important For Growing Your Small Business
With the steady growth of the marketing industry, new platforms and channels are changing the entire social media marketing landscape. It is important to market on these channels so that your business is able to maintain brand awareness. Whether that be through Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, and Snapchat. Or the newest younger brother of the social media channels, TikTok.
Determining What Is Social Media Marketing can be complicated. In short, social media marketing has opened new avenues for small and big businesses alike. Avenues that ensure increased brand awareness and online growth. 73% of marketers have achieved effective results through social media marketing.
According to HubSpot, social media has a 100% higher lead-to-close rate than outbound marketing tactics.
Several small-scale businesses wonder why social media is important for growing your business. It is as important as it is a powerful tool that helps you connect with consumers all over the world in seconds. You now have the ability to directly connect with millions of people who are interested in your products and services, at the click of a post.
Now imagine, rather than cold calling every potential customer, one at a time. You now have the ability to have that same 1 on 1 conversation at 100,000 times the rate through paid ads.
Let’s discover more about why social media is important and its impact on increasing revenue for your small business.
Social Media Is A Cost-Effective Channel For Your Small Business
Social media marketing is a common advertising strategy, as almost everyone uses social media. If your target audience is on social media then that’s exactly where you need to be. Small businesses don’t have to invest a lot in marketing on social media either. You can easily create a free account on all social media channels and begin organic growth strategies to grow your target audience.
When you are on the same platforms as your target audience, you can communicate with your current customers. You can create educational campaigns geared towards your target market by sharing relevant content that they’re searching for. You become a thought leader and the go-to brand in the space when you are consistently sharing quality content.
This is because as a small business owner, a cost-effective strategy is important. Which is what makes investing in your social media strategy your greatest marketing tool. Social media marketing can help you achieve a greater return on investment with the ability to grow organically. Through influencer marketing, organic marketing, or through paid advertising.
That's important because 72% of customers are more likely to purchase a product from your business after they follow you.
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Get More Qualified Leads Through Your Social Channels
Having your business presence on social media platforms like Facebook, Twitter, Instagram, and other social platforms can help you reach out to your qualified target customer. You’ll pay a fraction of the traditional media price to reach the same number of people (or more) and you’ll be reaching the audience you want.
Remember what we said about sharing valuable content? The reason is that you’re using your social channels to educate your audience on the benefits of your products or services. Not just the features.
When you position your business in the right way, you will be able to influence their purchasing decisions. Users will respond more favorably to your posts and click your links, making them desire to take action.
Improve Your Customers Brand Loyalty And Customer Retention
But what's interesting is that 53% of customers who follow your business are likely to be loyal to your business specifically.
If you aren’t on social media, your business and your brand becomes ghost-like. That’s why it’s important to remain active and maintain a social media presence. Today’s consumers reach out to any brand on social platforms to talk, connect, discover more information about your products and services, and get in touch with customer service.
This helps in customer retention and improved customer loyalty. As maintaining a loyal customer base is one of the most crucial goals of any business, social media marketing is a must. Moreover, you can not only showcase your products on social media but also use it for promotional campaigns.
A satisfied customer is a loyal customer. This way, businesses can improve their brand loyalty.
Advanced Targeting Options
Platforms like FaceBook, Instagram, etc. have introduced advanced targeting options for promotional campaigns. Facebook tracks every action you make on the internet while logged onto the platform in order to provide you with the most accurate paid ads from their advertisers. As social media platforms have details about each user like location, age, friends, interests, etc. their advanced targeting options help you target your ads based on these demographic details to reach your ideal customer.
This means your ads are seen by the most qualified audience. It’s important to identify who that might be. What books are they reading? Which events do they attend? How about some of the activities they like to do in their spare time? This information helps your social media marketing agency create the ideal audience on Facebook through your targeted ads. Moreover, you can save a lot of money in your small business as you are not spending on users who are not interested in your products and services.
In 2016, according to Search Engine Journal, Facebook was 88% cheaper on average than Google AdWords
Advanced targeting options such as these can help small businesses to reach consumers whose needs easily align with the solutions your business provides.
Improves Your Websites SEO Rankings
In terms of marketing, most businesses strive for the goal of appearing in the top 3 spots on Google Search Engines for keywords that their potential customers are searching for. According to Searchmetrics, your social media presence can help you rank higher on search engines. When people share content on social media, they tend to add links to it. Links play an important role in your SEO ranking.
If your content is shared thousands of times on multiple social media platforms, it boosts your presence digitally. All of this sharing enhances the visibility of your content and increases your brand awareness.
Such visibility indicates to search engines that your brand is trustworthy and credible. Having said that, it’s also important to optimize your social media profiles for better brand recognition.
Conclusion
Now that you know why social media is important for your small business, it is crucial to create a thorough social media strategy. In today’s competitive and ever-evolving business landscape, small businesses cannot thrive without social media marketing.
Social media marketing is one of the most effective ways to get qualified leads and build long-term customer relationships. Regularly sharing content on social media platforms will increase traffic, enhance SEO, improve brand loyalty, and much more.
If you need help with your social media marketing strategy, you can reach out to our team of experts for a FREE 30-Minute Strategy Session for a limited time. We will help your small business identify quality content, improve your marketing efforts, establish a leading social profile, and the most important part — grow your customer base.
There you have it, 5 easy to follow points of what is social media marketing. But there is still one HUGE issue we haven’t even discussed: How do you manage your social media marketing planning and execution?
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