What Is Social Media Marketing? Explained In 5 Easy To Follow Steps

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With the rise of various social media platforms in recent years, social media marketing has made its way to be the very best channels of online marketing for businesses and companies. Nowadays, social has become an absolute necessity for new businesses seeking sales growth.
what is social media marketing

Social Media Marketing For Small Businesses

88% of businesses use social media.

With the rise of various social media platforms in recent years, social media marketing has made its way to be the very best means of online marketing for businesses and companies. Nowadays, social media marketing has become an absolute necessity for new businesses seeking sales growth.

 

But what’s more interesting is that 53% of consumers who follow your brand on social media are more likely to purchase from your business and become loyal to your brand specifically. With the effective rise of social media marketing, the question pops up in several minds — What is Social Media Marketing? That is just what I’m here to enlighten you about! 

 

Is Social Media Marketing The Best Online Marketing Strategy?

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Social media marketing is the practice of using the most prominent social media platforms to connect with your audience eventually concluding in raised sales, brand building, and more website traffic. Social media marketing allows you to reach potential customers from distinct places. Now, is social media marketing the best marketing strategy for your small business? In my opinion, the field of online marketing has been dominated by social media marketing for several years, therefore, social media marketing is undoubtedly the best marketing strategy of the present age.

 

As the extent of social media spreads across the entire globe, various companies have shifted their business online by developing social media marketing as their main or perhaps, the only marketing strategy. This has proved beneficial for numerous small scale businesses that weren’t widely discovered before. Successful social media marketing rests on five fundamentals that are listed below. 

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1. Building A Strategy

social media marketing for small business

A solid strategy is a basic requirement to begin social media marketing. Don’t dive straight in without planning and plotting your steps. As a business owner, you need to take a moment to think about your goals and what you want to achieve by social media marketing. Are you aiming for sales growth? Or perhaps you want more brand awareness? Whatever it is, make your goals clear and then, strive to achieve them.

Tip: Keep your expectations in check. It’s far better to reach 20,000 targeted social media users than 500,000 random social media users. Though it has the off chance of working out in your favor, it can also be risky and expensive.  

 

Making your content go viral shouldn’t be your prime concern. It could force your small business to try something unnatural on that social network. Virality will come with good content and good promotion. 

2. Selecting A Social Media Platform

Additionally, YouTube users are 3x more likely to watch a YouTube video to learn how to use a product compared to reading instructions.

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You must also spend some time searching for the ideal platform for your marketing. The most prominent social media platforms nowadays are Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. 

 

Do your research and decide what marketing channel is best suited for your small business. If you’re just starting out, I’d suggest you start on a few major platforms to reach your target audience. 

Tip: Take a few of the following into consideration: Is your audience into visual content? Do they prefer seeing high quality and trendy content? Then they may be on Instagram and Pinterest. Are they more into brand storytelling and digesting long-form content? They may likely exist more so on YouTube and Facebook. Do they prefer networking and relationship building before investing in more of a B2B relationship? Then you will likely find your audience on LinkedIn. 

 

The right social media marketing agency can help you identify which platforms your target audience might be on. 

3. Develop A Strong Social Media Presence

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A consistent social media presence is the key factor for social media marketing for small businesses. With over three billion social media users, a steady presence on social media platforms could open up your business to greater opportunities. You’ll have a very high chance of being discovered by a large audience most of which are potential customers. 

Tip: Automation is crucial for your business. Setting up the right use of combining human involvement with automation can eliminate daunting tasks and unnecessary time spent working on social media marketing efforts for your small business. We recommend later.com to automate your social media posting strategy.

4. Paid Advertising

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No sound Marketing strategy could be completed without paid advertising and similarly, paid advertising also plays a major role in your social media marketing campaign. Advertising on social media platforms is incredibly powerful as you can define your target audience and choose who to display your ads to. 

Tip: Did you know, Facebook allows you to target people with an upcoming birthday? It would take you 5 minutes to set up a recurring birthday campaign to offer anyone with an upcoming birthday 10% off your services or products for your birthday.  

5. Analytics & Reporting

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Most social media platforms allow you to view your basic analytics and track your progress for recent weeks. This can be really helpful as you can experiment with different marketing techniques and select the one that works best for you.

 

As a business owner, it can be difficult to keep up with the variety of marketing channels, google analytics tools, and reporting platforms out there. We recommend searching for a universal analytics tool that compiles all your small business data into one easy-to-read report. 

 

 

There you have it, 5 easy to follow points of what is social media marketing. But there is still one HUGE issue we haven’t even discussed: How do you manage your social media marketing planning and execution?

 

Our team can help you manage your next social media marketing project easily. Using a variety of lead generation strategies, we can help you set up the systems to automate your content planning and lead generation for your small business.

 

Even better, your business can apply to work with us on a 14-Day Free Trial. No commitments or credit card information required. 

 

Social Influenc provides a range of benefits for your business:

  • Conduct a custom social media marketing strategy for your business
  • Setup automation systems to generate a predictable flow of new leads and convert them into new customers
  • Grow your social media channels with advance AI and social media growth tools
  • Restructure your online brand presence to align with what your audience actually wants to see on social media
  • Receive a $2,000 value marketing credit completely FREE with our 14-Day Free Trial

 

 

Curious if Social Influenc is the right marketing partner for you? Try it out for free for 14 days now. 

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double your sales with social media management toronto
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