How To Hire A Social Media Agency To Grow Your Business
You wanna grow your social media presence but you don’t have the time to do your own Social media marketing or come up with social media campaigns. You definitely don’t have time to manage your own social media platforms.
So, what should you do?
Well, the self-evident answer is you should hire a top social media management company in your area. But you know what? If you simply hire any digital marketing organization under the sun, you’re going to lose both time and money.
Today, I’m gonna share with you how to hire the right social media agency to grow your business and get the results you’re looking for.
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Important Steps To Hire A Social Media Agency
- Hire A Social Media Agency With Their Own Presence
- Review Their Social Media Marketing Experience
- How Will The Agency Bring You New Customers?
- A Business Is Only As Strong As Its Team
- Communication Between You And Your Team Of Experts
- Real Business Growth Success Stories
- Picking The Right Social Media Team For Your Business
- Been Burned By An Agency Before?
- 5 Ways To Double Your Sales In 90 Days With Instagram
Hire A Social Media Agency With Their Own Social Presence
The first piece of advice I have for you is don’t just hire a social media agency that doesn’t have a strong presence of their own on social media. If someone can’t create their own following, branding, and social media presence, how can they establish one for you? Everyone claims they can do social media marketing or they can do paid advertising or they’re good at conversion optimization.
But if they can’t reveal the results from their own social media marketing strategies, don’t hire’ em.
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Review Their Social Media Marketing Experience
The second piece of advice I have for you is to look for case studies and client testimonials. If a marketing agency doesn’t have case studies and testimonials, how do you know they’re gonna launch a successful campaign for you?
And ideally, you want to look for bigger case studies and testimonials. Because when you see that they’re working with bigger brands, there’s something that these big companies trust.
These companies also have a much stricter hiring policy when it comes to contracting a social agency than most.
So if they like’ em there’s a good chance that you’ll too like’ em.
How Will The Agency Bring You New Customers?
Number three, look for someone who’s tactical.
Yes, social media strategies are important. Concepts are important.
But if someone doesn’t know how to execute, it doesn’t matter how smart they are.
They’re never gonna be able to get your business the results. They need to know how to implement the changes to your website, your social media campaign, and how to get you more customers.
Look for someone who’s tactical or else it’ll take forever for you to see any traction.
A Business Is Only As Strong As Its Team
Number four, it doesn’t matter how smart the founder is. For example, our digital marketing agency is called Social Influenc.
Yes, the founder has worked on a lot of accounts and oversee the whole strategy for all our clients.
But he’s not there every single minute working on one specific client or day-to-day social media activities.
You need to make sure that the people working on your account are amazing.
We do a ton of the hiring and we’re picky with which social media specialists we add to our team.
If someone doesn’t know more about marketing than me in specific areas or tactics or they’re not well versed, we won’t hire ’em. We’re just that picky.
Make sure whoever’s working on your account within the social media company you hire is good. Ask ’em, who’s gonna be working on my account?
Communication Between Your Business And The Team Of Experts
Number five, you need to have regular and open communications.
Ask ’em, are you gonna be providing reports, weekly calls? Are you gonna be doing regular email communication? If not, you’re not gonna know what’s happening with your account.
The last thing you wanna do is spend money and not be communicating with the social media agency that you’re paying.
This is really important because if you don’t have communication, you’re not gonna know when things are going wrong.
You’re hiring social media experts to grow your business and in order to actually achieve that growth, communication is key.
Real Business Growth Success Stories
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Number six, ask for references. If someone’s not willing to give you references, they haven’t done well. I’m not even saying you have to call the references. ‘Cause you know what, anytime you ask for references, people are only gonna give you good experiences.
But if someone doesn’t have any references to send you, that means they’ve never done good work for anyone out there.
Make sure any agencies you’re considering working with are willing to give you any contact references.
Picking The Right Social Media Team For Your Business
And last but not least, look for agencies that have worked on similar businesses. It doesn’t have to be direct competitors or someone within your industry, but a similar-sized business. You don’t want someone who’s only worked with the Googles or the Facebooks of the world.
If you’re a local business, look for agencies that have worked with other local businesses. If you’re a medium-sized business, look for agencies who have spent time working with medium-sized businesses.
By ensuring that they worked with similar types of clients or brands, you’re more likely to get better results.
Follow these strategies and you’re much more likely to hire a good social media agency.
Been Burned By A Social Media Manager Or Agency Before?
Now, before I wrap up this post, I have a question for you. How many of you have hired a digital marketing consultant or agency and got burned? If you have, just leave a comment below, just saying “I got ripped off by a digital marketing agency.”
I’m just curious ’cause I’ve found that a lot of people, they’re not using these tactics or these strategies and they’re hiring the wrong agencies because they’re not going through this process.
If you go through this process, you’re much more likely to hire an agency that produces results and save yourself a lot of time in the process.
Thank you for reading. Make sure you leave a comment if you have questions.
