A SWEET REBRAND FOR A MULTI-LOCATION BODY SUGARING BUSINESS
outstanding results
social influenc was hired to rebrand a multi-location body sugaring business to gain market share among a younger audience.
Working side-by-side with our production and design team to develop a new brand identity for Alexandria Body Sugaring was an exciting feat. As a body sugaring brand that has been established for over 20 years, they had approached us acknowledging that they had an outdated marketing strategy and brand voice. Through our discovery, we were able to create a new brand voice that would allow this client to reach a new market share previously controlled by their competitors.
CLIENT
ALEXANDRIA BODY SUGARING
DELIVERABLES
SOCIAL MEDIA MARKETING
PHOTOGRAPHY
EMAIL MARKETING
WEB DESIGN
SEO
INFLUENCER MARKETING
50%
Brand Redesign
0
Bad Instagram Followers Purged
0+
New Customers
conclusion
After developing a new brand identity, recruiting local influencers for photoshoots, and purging their social media channels of all fake and ghost followers, we were able to position the client as a new yet familiar face in body sugaring.
The client had a goal of achieving 100 new email subscribers per month using paid ads. We were able to surpass the clients goal by 4.5 without requiring the use of paid ads at all. The client wanted to build trust and brand authority. We were able to position the client as a leader in the industry with highly recognizable individuals representing and advocating for their brand.